Giving Tuesday Resources

The Power of Peer-to-Peer Fundraising

In partnership with GoFundMe Pro, GivingTuesday analyzed billions of dollars from tens of millions of donations across three years of aggregated, de-identified platform data to understand what’s driving gaps in nonprofit support, and where opportunity still exists. The findings point clearly to peer-to-peer fundraising as a powerful driver of generosity, particularly for smaller teams looking to grow reach, acquire new donors, and build trust through personal networks.

Fundraising Effectiveness

The Fundraising Effectiveness Project (FEP) delivers trusted data insights that help fundraisers improve their outcomes, driving growth and increasing generosity across the nonprofit sector. We envision a sector where actionable data guides every fundraiser’s decisions, helping nonprofits become more effective and adaptive. Since its founding in 2006, FEP has become a leading resource for data-driven insights. FEP is a collaborative project of the Association of Fundraising Professionals (AFP) Foundation for Philanthropy and GivingTuesday.

Leveraging Untapped Generosity

Get data-backed strategies from the experts on how to turn potential donors’ untapped generosity into sustainable giving for your nonprofit.

Written by Woodrow Rosenbaum: As Chief Data Officer for GivingTuesday, Woodrow has been instrumental in shaping the global generosity movement and has led ground-breaking research and analysis of individual giving behaviors. He leads the GivingTuesday Data Commons, bringing together a coalition of more than 2,000 collaborators coordinated through eight working groups around the world to understand the drivers and impacts of generosity to inspire more giving of all types.